Owner/Head Coach


  • • CrossFit Level 1 Trainer
  • • International Sports Sciences Association Certified Personal Trainer


Jeff is a dedicated and experienced CrossFit Trainer with a passion for helping individuals of all fitness levels achieve their goals and unlock their full potential. With over a decade of experience as a certified personal trainer and his CrossFit certification, Jeff brings a wealth of knowledge and expertise to CrossFit CenTex.

Jeff’s journey into the world of fitness and coaching began over 15 years ago when he earned his International Sports Sciences Association Certified Personal Trainer certification. His commitment to a healthy and active lifestyle has been unwavering, and he brings this same dedication to every coaching session.

As a certified coach, Jeff has a deep understanding of the CrossFit methodology and the transformative power it holds. His training philosophy is rooted in the understanding that fitness is not just about lifting weights or performing intense workouts. It’s about cultivating a holistic approach to health that includes nutrition, mental resilience, and lifestyle adjustments. He emphasizes this holistic approach to help athletes unlock their full potential.

Jeff is known for his personal approach to coaching. He understands that every individual is unique, and he takes the time to get to know each athlete personally. This allows him to help athletes scale workout plans that cater to their specific needs and goals. Our athletes appreciate his unwavering support, encouragement, and motivation throughout their fitness journey.

Jeff believes in the power of the CrossFit community. He fosters a supportive and inclusive environment where everyone can feel comfortable and inspired to push their limits. Jeff’s coaching extends beyond the gym; he is a firm advocate of the positive impact that fitness can have on one’s overall well-being. You can expect to see remarkable progress in your strength, endurance, and overall fitness. He’s not just a trainer; he’s a motivator and a partner in your fitness journey, dedicated to helping you reach your full potential.

If you’re ready to take your fitness to the next level, whether you’re new to CrossFit or a seasoned athlete looking to enhance your performance, Jeff Story is the coach you need. With his expertise, dedication, and personalized approach, you’ll be well on your way to achieving your fitness and wellness goals.

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